DEFINED PROCESSES
INCREASED EFFICIENCIES
INCREASED EFFICIENCIES
- Identified 11 processes
- Detailed the required steps for each
- Clearly identified the need to automate processes
INCREASED EFFICIENCIES
INCREASED EFFICIENCIES
INCREASED EFFICIENCIES
- Developed interactive cost increase document for union negotiations
- Improved accuracy and efficiency in bookkeeping reconciliation
IDENTIFIED OPPORTUNITITES FOR IMPROVEMENT
IDENTIFIED OPPORTUNITITES FOR IMPROVEMENT
IDENTIFIED OPPORTUNITITES FOR IMPROVEMENT
- Street signs to improve navigation
- Kiosk for families to find loved ones
- Financing options
- New database software
PROVIDED CUSTOMER SERVICE
IDENTIFIED OPPORTUNITITES FOR IMPROVEMENT
IDENTIFIED OPPORTUNITITES FOR IMPROVEMENT
- Guided family members through the sales process
- Provided directions to families looking for gravesites
- Coordinated with Funeral Homes
Opened Second location
Opened Second location
Opened Second location
- Defined parameters for location
- Spearheaded search
- Negotiated lease and renovations
- Secured furniture donations
- Coordinated move
produced Annual Report
Opened Second location
Opened Second location
- Determined theme and content
- Drafted and edited articles
- Provided creative direction
improved database
Opened Second location
Renovated 2 Bathrooms
- Met with stakeholders
- Defined current usage of eTapestry and needs for the organization
- Created data requirement flow charts
- Researched vendors
- Selected Bloomerang with expected 25% increase in productivity
Renovated 2 Bathrooms
Constructed Coffee Bar
Renovated 2 Bathrooms
- Led the renovation of two bathrooms
- Researched contractors and design options
- Project included reglazing walls, new flooring, and new cabinets
- Project completed on time and on budget.
Constructed Coffee Bar
Constructed Coffee Bar
Constructed Coffee Bar
- Served as GC for building coffee bar
- Interviewed contractors
- Coordinated with vendors
- Project completed on time and on budget
cleaned up facility
Constructed Coffee Bar
Constructed Coffee Bar
- Championed Cleanup Day
- Managed 50 volunteers and staff to clean and organize 11 rooms and 3 storage areas in an 11.5k square foot facility
- Secured free cleaning of 50lbs of blankets and dress-up clothes
enhanced reporting forms
enhanced reporting forms
enhanced reporting forms
- Updated Expense and Donation forms
- Reformatted for accurate computations
- Increased accuracy of reporting with chart of account dropdowns
managed human resources
enhanced reporting forms
enhanced reporting forms
- Administered open enrollment
- Researched EPOs
- Onboarded and offboarded employees
- Reviewed and revised contracts
Updated Website
enhanced reporting forms
Updated Website
- Restructured sections for better fluidity
- Refined copy for better readability
- Added En Espanol page
- Refreshed with new images
- Updated with new events
UPDATED Marketing
MANAGED Financials
MANAGED Financials
- Designed website
- Developed logo
- Branded service vehicles & uniform
- Promoted business
MANAGED Financials
MANAGED Financials
MANAGED Financials
- Entered expenditures and invoices
- Performed reconciliations and adjustments
- Prepared end-of-year documentation
SECURED Insurance
MANAGED Financials
SECURED Insurance
- Research insurance plans
- Set up policies for healthcare, liability, workers comp, and auto
- Recognized significant savingso
created Name, Logo, Tagline
created Name, Logo, Tagline
created Name, Logo, Tagline
- Created company and company name
- Ensured name is catchy and conveys the meaning of the business
- Selected whimsical, colorful font to attract target audience
designed stationery
created Name, Logo, Tagline
created Name, Logo, Tagline
- Designed letterhead and business cards
- Met goal of clean lines with simple and understated look that makes logo pop
- Selected crisp white paper stock with a burst of color
Produced Collateral & Ads
created Name, Logo, Tagline
Produced Collateral & Ads
- Developed brochures, case studies, sell sheets, direct mail pieces
- Produced trade show booth
- Designed advertising for social media
- Designed affiliate-specific advertising
built Website
negotiated with partner
Produced Collateral & Ads
- Developed architecture
- Determined look and feel
- Ensured site met dual purpose: invite new affiliates to register and provide simple navigation for the end user
negotiated with partner
negotiated with partner
negotiated with partner
- Researched white label programs
- Defined parameters for navigation, order tracking, delivery
- Negotiated products, pricing, service
managed CRM
negotiated with partner
negotiated with partner
- Managed two CRM platforms
- Managed data
- Launched direct marketing campaigns
- Conducted surveys
Branded and Re-branded
Branded and Re-branded
Branded and Re-branded
- Core member of the marketing team tasked with renaming the company
- Established brand guidelines
- Created communication packages for employees, NetJets Owners, prospects
- Led team tasked with naming and providing marketing materials for new subsidiary
Produced Newsletter
Branded and Re-branded
Branded and Re-branded
- Produced quarterly newsletter
- Focused on helping Owners get the most out of their ownership experience
- Created editorial plan, conducted interviews, wrote copy, managed photo shoots
- Developed distribution plan
DROVE Communications
Branded and Re-branded
enhanced the Welcome Kit
- Designed best-in-class collateral
- Responsible for design, copy, production, inventory management, distribution
- Included brochures & flyers, product sell sheets, white papers, direct mail pieces, custom gift certificates, event invitations, letters & emails, stationery
enhanced the Welcome Kit
Supplemeted the Onboard Experience
enhanced the Welcome Kit
- Orchestrated the design, production, and launch of the Welcome Kit
- Included personalized cards, aircraft-specific brochures, the Owner's Guide, Owner benefit package, Owner profile information
Created Bespoke Gifts
Supplemeted the Onboard Experience
Supplemeted the Onboard Experience
- Designed annual holiday gift for Owners that was travel related, unique to NetJets, and gender neutral
- Designed 20th anniversary gift for employees
- Designed annual holiday card
Supplemeted the Onboard Experience
Supplemeted the Onboard Experience
Supplemeted the Onboard Experience
- Defined exceptional onboard experience for first flight, special occasion flights, and ownership anniversary flights
- Developed NetJets FunZone, an activity book for children onboard the aircraft
BUILT Strategic Partnerships
BUILT Strategic Partnerships
BUILT Strategic Partnerships
- Negotiated offers from strategic partners to develop programs that provided NetJets Owners with world-class benefits
- Developed, defined, and executed programs
Defined Service Standards
BUILT Strategic Partnerships
BUILT Strategic Partnerships
- Constructed the company's Service Standards to ensure all frontline employees delivered a consistent, positive message
- Launched cross-functional team to standardize messaging across channels
Streamlined processes
BUILT Strategic Partnerships
Streamlined processes
- Championed cross-functional teams to define and streamline processes for highly regulated industry
- Resulted in greater accuracy and consistency in communication pieces and improved internal communications
Created plans
Built a strong team
Streamlined processes
- Drafted creative briefs for various projects, both in-house and outsourced, to ensure all participants agree to scope direction, potential challenges, timeline, and budget at the onset of project
- Developed marketing plans using previous year statistics and upcoming year plans, goals, and expected ROI
Built a strong team
Built a strong team
Built a strong team
- Built a cohesive team of designers, managers, and directors focused on ensuring marketing communications were relevant, engaging, informative, and reflective of the NetJets brand
- Created a collaborative environment
- Mentored interns
PROTECTED DATA
Built a strong team
Built a strong team
- Worked extensively in IJET2, the proprietary program to manage Owner flights, contact data, and preferences
- Developed direct marketing plans and communication pieces
- Ensured communications were imported to Salesforce and distributed on time and to the right audience